
Andy Keeler
From Spice Routes to Sharpe Ratios: Building Smarter Portfolios with a History Lesson
In this episode of Financial Opportunities Uncovered, Andy Keeler sits down with Mark Beaver, head of the investment team at Keeler & Nadler Family Wealth, to challenge a common assumption: that strong returns automatically mean smart investing.
Together, they break down the real engine behind sustainable portfolios – the relationship between risk, return, and correlation – and show how these forces shape a portfolio you can actually live with through good markets and bad.
Investing isn’t just about how much you make. It’s about how much risk you take to get there, how steady the ride is, and whether your strategy supports long-term compounding rather than sabotaging it.
October 14th, 2025 | 4 min read

Executive Summary:
Why Returns Alone Don’t Tell the Whole Story
In this episode of From Spice Routes to Sharpe Ratios: Building Smarter Portfolios with a History Lesson:
“You consider yourself a savvy investor, but haven’t heard of the efficient frontier? We will explain how…”
The Real Meaning of Risk
Many investors define risk as “losing money.” But as Andy and Mark explain, risk is more accurately described as volatility – the ups and downs that test your emotions and decision-making.
Big swings don’t just feel uncomfortable; they damage long-term results. Large losses require disproportionately large gains to recover. This is where geometric return comes in – the return you actually experience over time, not the simple average.
They also unpack common risk measures in plain English:
- Standard deviation shows how wildly returns swing.
- Beta measures how closely your investments move with the overall market.
Understanding these helps investors see that two portfolios with similar returns can feel completely different – and lead to very different outcomes.
Modern Portfolio Theory Made Human
Andy and Mark revisit the elegant logic behind modern portfolio theory and the concept of the efficient frontier – the set of portfolios that deliver the highest expected return for a given level of risk.
Many investors think they’re diversified simply because they own multiple funds. But true diversification depends on correlation – how assets move in relation to each other.
They explain:
- Owning multiple funds that all move in the same direction doesn’t reduce risk.
- U.S. stocks, international stocks, and bonds behave differently – but not always when you expect.
- Bonds don’t always “save the day,” especially in specific market environments.
The goal isn’t just diversification – it’s building a portfolio that actually sits on the efficient frontier instead of drifting below it, where you take extra risk without extra reward.
Measuring Whether Returns Were “Worth It”
A 10% return sounds great – but was it earned efficiently?
That’s where the Sharpe ratio comes in. It measures the return you earned after subtracting the risk-free rate, scaled by the portfolio’s volatility.
In simple terms, it asks:
“Did this return justify the risk it took to get there?”
Andy and Mark use real-world examples and historical context, including stories that date back to the days of tea and spice trading, to demonstrate that smart investing has always been about balancing risk and reward, not just chasing the most significant returns.
Building a Portfolio You Can Live With
At the heart of the episode is a simple truth: a good portfolio isn’t just mathematically sound – it’s emotionally livable.
A strategy that appears promising on paper but causes panic during downturns is unlikely to succeed in the long term. Smart investing means:
- Understanding how risk actually shows up in your life
- Building around correlation, not just variety
- Evaluating returns in the context of volatility
- Designing a portfolio that keeps you invested through the hard parts
As Andy and Mark emphasize, the best portfolio isn’t the one with the flashiest returns – it’s the one that keeps you consistent, disciplined, and compounding.


